INFLOW
Humza Bhatti
Growth Marketer at Inflow
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"Beth is a fantastic designer. She was able to turn our rough ideas into a reality! Beth is very creative, open to feedback and extremely professional. I look forward to working with her again in the future!" - www.getinflow.io
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Project Objective:
I am working on bringing various concepts to life that involve testing different plugs for AB testing Meta Suite. The purpose of this testing is to determine the type of content and plugs that generate the highest return on investment when used for promoting advertisements on social media. These concepts must all be designed with neurodivergent viewers in mind. Find out more about how I create designs that are strategically made for neurodivergent viewers.
Tools Used:
Adobe Photoshop, Procreate, Adobe Illustrator, Figma.
Deliverables:
9x16" story posts
1x1" grid posts and carousels
Animated videos
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Testing different plugs - Static Images
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Have an ad that works given people seeing it may have already heard of Inflow
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Have a static image that promises benefits over time
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Can leverage some of our metrics from survey around people understanding their symptoms, being less anxious etc.
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Interpretations/analysis:
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We experimented with a new format, both timeline and milestone versions, highlighting Inflow user progress.
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Winning variation was a 7-week timeline centered on "Stop putting things off because of your ADHD!"
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Potential improvements include adding social proof, enhancing visual appeal with more color and callout text, displaying relevant app screens, and clarifying the CTA. Considering animation for this concept as well.
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Testing different formats
My assignment was to devise three distinct content formats to determine which one would be most effective. These formats included: 1. Carasoul, 2. Static image with bullet points, and 3. Static image with a brief paragraph. Here are the outcomes of this successful experiment:
Interpretations/analysis
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This messaging approach is resonating and people are interested in learning more about the specific ADHD types
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We may have been able to improve the performance by;
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Creating separate creatives for each type and offering a unique/interesting insights
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Maybe we should have structured the test differently to gain more actionable insights e.g. a separate ad set of each format (carousel, static, ugc) and control spend for each rather than overspending towards a single ad.
Info based to CTA - Carasouls
Evolving Inflow
Since joining Inflow in November 2022, I have been actively involved in the company's branding efforts. As a member of the Inflow team, I have been working diligently on a new brand guide specifically tailored to our social media and advertising initiatives. This guide is designed to reflect the look and feel of our app while incorporating exciting and eye-catching graphics. My work thus far has included establishing a color palette, determining the proper usage of colors, deciding on the hierarchy and placement of text and logos, and determining appropriate social media frame sizes and text borders. Moving forward, I aim to add graphical elements such as illustrations and icons, as well as guidelines for applying gradients.
Previous work with old Inflow branding:
