Jack Bradley
Account Director
"Beth has been a fabulous addition to the team during this project. We really were looking for someone who could take the project requirements and run with it completely independently, and that's exactly what Beth has done. Beth created a work and approval flow, making it easy to review, reflect on and sign off pieces of work, and deadlines were never an issue. We were so happy with the work Beth produced - lots of research, thought and creativity went into every piece. We wouldn't hesitate to recommend Beth!"
Project Deliverables:
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Creating social media content for Linked In and Instagram
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Managing both social media accounts and encouraging growth.
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Social Media Marketing Plan:
I created a clear strategy for Juno's social media including the main goal, how we will achieve it, the kind of content we will create, the audiences we will target, how we will measure success, link to the content calendar, and weekly plus general to-do lists. This enabled me to keep the client well-informed while also producing a clear plan that I could maintain and follow consistently.
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Digital Asset Management:
In the same organizational platform, I created this digital asset management section that is broken down into several different content type categories. The purpose of this was to provide a seamless feedback system between me and the whole Juno team by uploading all content I create into the relevant category including relevant details, the relevant team member was then able to easily asses the content, approve it or request changes, and check up on the status of the content. All uploaded content is automatically added to the files gallery on the second tab so that team members can easily see all the content in one place, scroll through, and download whatever content they may need for other areas like email marketing or Juno's website, etc.
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Content Scheduling:
Once content Is approved I schedule it in Buffer and create compelling captions, harnessing AI and brand information to do so. I also spend time sourcing relevant hashtags that are not over or under-saturated in order to gain the most reach from them. Relevant team members can check out each post and double-check all word copy if they would like to do so.
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Social Media Management:
Below you can check out the first months Social Media Report for Juno which clearly displays the success of the marketing strategy and outlines how we could build upon that for further success and faster growth. You can also see a social mockup that displays some of the content I created for Juno.
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